Introduction
You don't need to run ads to fill a credit repair business. Most of the durable businesses in this industry are built on referrals and a smooth way in. This chapter is about building both.
Your first ten
Your first clients are closer than you think. Friends, family, coworkers, and their friends. Almost everyone knows someone with credit problems, and the person who fixes them talks about it. Do serious work for a small circle and let the results introduce you.
The other early channel is people who see credit denials all day: loan officers, realtors, car dealers. When they have to turn someone away, they'd rather hand them a path back than lose the deal forever. One or two of those relationships can feed a whole business.
The way in
When someone's ready, the distance between interested and enrolled decides whether you get them. The way in should be one link: they read about your service, sign the agreements, upload their ID, and connect their credit monitoring in one sitting, from their phone.
Keeping them
Getting clients is half the job. Keeping them through a process that takes months is the other half, and it's won with communication, not discounts. A client who can see what's happening doesn't cancel, doesn't call for status, and doesn't charge back.
Send updates when things happen. A deletion is a text worth sending the same day.
Referrals compound
Ask at the win moments. The day a deletion lands, your client is proud of the decision they made and happy to tell someone. That's when asking if they know anyone else dealing with this actually works. A business that wins deletions and asks at the right moments grows on its own.